Hollywood 1938 Motion Pictures' Greatest Year

Summary: In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, indep

Record details

ISBN: 0520951964 (electronic bk.)
ISBN: 9780520951969 (electronic bk.)
Physical Description: 1 online resource (285 p.)
remote
electronic resource
Publisher: Berkeley : University of California Press, 2012.

Content descriptions

General Note:	CatMonthString:jun.14 Multi-user. Multi-User. Terms of use - Description based upon print version of record.
Formatted Contents Note:	Cover; Title; Copyright; Contents; List of Illustrations; Acknowledgments; Introduction: Hollywood Looks at Its Audience; Part One: The Campaign; 1. Annus Horribilis; Goldwyn's Folly; Such a Thing as Bad Publicity; The Moviegoing Habit; 2. Exhibitors, the Movie Quiz Contest, and a Divided Industry; The Minds of Exhibitors; The Carrot and the Stick; The Quiz Contest on the Ground; What the Contest Did for Me; Independents Rebel; 3. The Campaign and the Press; The Film Industry Speaks Its Mind; Marginal Moviegoers; The Gossip Columnists; The Dailies Have Their Say; Part Two: The Films
Terms Governing Use and Reproduction Note:	Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. Access restricted by subscription.