Hollywood 1938 : motion pictures' greatest year
Record details
- ISBN: 6613520829
- ISBN: 9786613520821
- ISBN: 0520271807
- ISBN: 9780520271807
- ISBN: 0520233700
- ISBN: 9780520233706
- ISBN: 9781280116537
- ISBN: 1280116536
- ISBN: 0520951964
- ISBN: 9780520951969
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Physical Description:
1 online resource (x, 272 pages)
remote - Publisher: Berkeley : University of California Press, ©2012.
Content descriptions
General Note: | "Portions of this book appeared as "What the Public Wanted: Hollywood, 1937-1942," Cinema Journal 47, no. 2 (2008): 3-25; and "Motion Pictures' Greatest Year (1938): Public Relations and the American Film Industry," Film History 20, no. 3 (2008): 344-56"--Title page verso. |
Bibliography, etc. Note: | Includes bibliographical references (pages 231-261), index and filmography. |
Formatted Contents Note: | Introduction: Hollywood looks at its audience -- The campaign. Annus horribilis -- Goldwyn's folly -- Such a thing as bad publicity -- The moviegoing habit -- Exhibitors, the movie quiz contest, and a divided industry. The minds of exhibitors -- The carrot and the stick -- The quiz contest on the ground -- What the contest did for me -- Independents rebel -- The campaign and the press. The film industry speaks its mind -- Marginal moviegoers -- The gossip columnists -- The dailies have their say -- The films. "The finest array of productions" -- Ninety-four films -- The death of glamour -- Human films -- The human side of screwball -- You can't take it with you -- Four daughters -- Boys town -- Marie Antoinette -- That's entertainment -- The fourth estate -- Conclusion: motion pictures' worst year. |
Language Note: | English. |
Source of Description Note: | Print version record. |
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Genre: | Electronic books. Electronic books. History. |